Sustain Expo, Sydney Australia
Client:
Smeaton Hackett Events
Dates:
January 2012 - August 2012
Status:
Complete
Project Challenge:
Change in brand and delivery of expo to two new events that showcase all aspects of sustainable living during a global economic recession.
Develop a communication strategy that explained the changes and assured New Zealand and Pacific attendance.
Our Role:
Provide strategic advice and confidence to event organizers and NZ Pacific businesses and trade and development agencies.
Outcomes & Benefits:
We were able to:
- Provide channels for export markets;
- Develop strategies the sustained relationships and sustained sales in the NZ Pacific and Asian region;
- Increase awareness of Expo to NZ and Pacific markets.
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