Asian Strategy Development
Client:
Peru Cafe
Dates:
June 2012
Status:
Ongoing
Project Challenge:
Established certified Organic business is seeking entry and sustained market presence in Asian markets.
Our Role:
- To prepare a comprehensive and clear strategic approach for entry the Asian market;
- Assess their company’s current business plan, and strategic thinking, identify gaps and articulate readiness for growth;
- Undertake a market analysis of their category in the chosen Asian market;
- Develop a report summerising findings with recommendations and a feedback mechanism;
- Final agreed strategy and action plan for business growth and market entry.
Outcomes & Benefits:
- Assessment of current business plan and strategic documents;
- Asian market analysis and in country assessment;
- Defined path for Asian entry determined and budgeted;
- Further training with NZTE and OSL undertaken.
Benefits include clear understanding and strategic partnership ready and confidence for readiness and market entry.
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